Eyebot is a brand focused on making vision care accessible to all through free to use kiosks, which offer eye tests in under 90 seconds. By providing these tests and the tools people need to fully understand their own health, they're not only providing an important service, but giving people back a sense of control and safety when it comes to an essential part of their life.
Eyebot’s style focuses on minimalism in order to present an efficient and trustworthy image. The design idea that ‘less is more’ reflects the simplicity in which Eyebot allows customers to access vision care, making a minimalist style essential to the brand. Simple but effective design acts as Eyebot’s ‘first foot forward’ and it is what will begin to build confidence between customers and Eyebot.
While the US population is growing, the number of doctors is shrinking. In 2024, there were over 40,000 active open job positions for eye doctors in the US alone. The eye doctor care gap is growing fast, making a brand like Eyebot essential. Taking inspiration from standard eye tests, refraction tests in particular, branding was built around the idea of an accessible and professional vision care brand that puts people first by supplying free tests.
The brand is professional, trustworthy, innovative and informative with a focus on making each process as quick and streamlined as possible on the customer’s end.